Success Story

How Wholesales Fashion Shoes Increases Checkout Recovery Rates

Learn how Wholesale Fashion Shoes recovers more sales and drives upsells with transactional emails.


New sales generated in just 5 months.

Wholesale Fashion Shoes are a Shopify brand based in Arizona focusing on fashionable footwear. After starting their business back in 2009 the brand continued to grow and opened its eCommerce store in 2014. They have been using UpOrder since December 2018.

As the brand continues to grow they have come to be known for their selection of the latest trending shoe designs and accessories at an affordable price.

Chris is the owner of Wholesale Fashion Shoes and oversees all activities including the growth of the business. Chris’s top priority was to increase their recovered checkout rate. After speaking with the UpOrder team, Chris was amazed by the opportunity to turn their most opened emails, post-purchase notifications, into new revenue.

Why use UpOrder

Increasing the recovered checkout rate was the main focus for Chris and the team. This is where UpOrder has helped Chris and the team at Wholesale Fashion Shoes. By replacing the Shopify default templates with on-brand emails that included marketing components, they increased their open rate and click-through rates leading to improved cart recovery rates.

Chris was also able to easily set up customized abandoned checkout sequences and follow-up campaigns. This allowed Chris to connect with the brand’s audience at the right time which is to continue to improve their cart recovery rate.

Wholesale Fashion Shoes’ customers are always looking for the latest trends, and being able to display their most popular products in their post-purchase emails boosted their upsells and repeat purchase rate.

Since going live, Wholesale Fashion Shoes has generated more than $280,000, and that's just within the last 5 months. With this success, the team has time to focus on growing the business and continuing to carve out their market segment.

Using UpOrder

During the setup process, the team was able to efficiently customize the store’s transactional and auto follow-up emails to match the brand. The email designer allows all changes to be made easily and without coding. As Wholesale Fashion Shoes grows, the dashboards display accurate and insightful data to help show where Chris can optimize their templates to continue to increase the ROI generated.

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