Success Story

Chaser Earns New Sales & Boosts Repeat Purchases With UpOrder

Raised on rock and roll, Chaser is a contemporary clothing line dedicated to the evolution of style.


Generated with UpOrder in just 6 months

The Chaser was launched in 1988, initially started by two partners in Beverly Hills, as a graphic tee company. From humble beginnings operating out of their garage, and eventually scaling to the point of having a brand presence within retail giants such as Nordstrom, Bloomingdales, Macy’s, Shop Bob, and Revolve to name a few. Their clothing line is influenced by the music industry and is dedicated to creating timeless collections.

Phil started as a freelancer working for Chaser in 2011, but for the past four years, he has held the position of Director of eCommerce. Part of his job is to find supplementary ways to bolster Sales and Marketing — this is where UpOrder

“Working with raw HTML was quite the deterrent when it came to seasonal updates in the past, but that is no longer an issue with UpOrder — our marketing team is very happy about this.”

- Phill, Director of eCommerce & Marketing

Why use UpOrder?

Phil mentions, as a consumer if he receives an email from a company that has little to no branding — it doesn’t inspire a lot of confidence, which is why he was averse to continue using the default Shopify notifications. He started using UpOrder to add a level of professionalism to their brand, and more specifically outgoing notification emails. Customers have responded to these new emails well and strengthened their trust in the Chaser. Phil and his team are able to measure this impact through an uptick in sales from these post-purchase emails and an increase in repeat purchases.

It’s important to note that Chaser is among a number of our brands that pair UpOrder with Klaviyo. Having Klaviyo manage newsletter blasts, and unique follow-ups, such as anniversary emails, while leveraging UpOrder to focus on creating branded and sales optimized transactional emails, and automated follow-ups like abandoned checkouts and win-back emails.

Using UpOrder

Phil is able to seamlessly refresh their UpOrder emails based on seasonal content within their Shopify notifications, a luxury provided by the drag and drop nature of UpOrder's designer. “Working with raw HTML was quite the deterrent when it came to seasonal updates in the past, but that is no longer an issue — our marketing team is very happy about this,” Phil mentions.

Personalization is another element they are constantly deriving value from, which is being filtered through their recommended products embedded within Chaser’s notification emails.  Tailoring each suggestion based on each individual customer’s purchasing behavior.

In addition to the seasonal updates and personalized recommendations, Chaser can also streamline unique discount codes to help drive repeat purchases from their customers.

Here are a few ways UpOrder has improved Chaser’s post-purchase experience and impacted their bottom line.

With UpOrder, Chaser saw:

New sales per order confirmation sent
Open rate of UpOrder emails
Click-through rate on UpOrder emails

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