As the holiday season approaches, brands are gearing up for one of the most critical and profitable times of the year: BFCM. To help businesses make the most out of this bustling season, Pantastic recently hosted a webinar titled "Win Big During BFCM with Automated Campaigns & Offers." In this article, we'll recap the key takeaways from this insightful webinar, exploring how automation, email & SMS marketing, and upsell/cross-sell strategies can be leveraged to drive success during Black Friday Cyber Monday (BFCM). Click here to watch the full recording of the webinar.
Automation can streamline marketing processes and free up time for strategic planning. Francis Pilon, Director of Customer Success at Pantastic, explained that automation is the cornerstone of success during the holiday season. Automation streamlines processes, reduces manual efforts, and ensures that your marketing strategies are well-timed and effective. Whether it's sending personalized emails, creating dynamic bundles, or segmenting your audience, automation can significantly boost your efficiency.
Personalized and mobile-responsive email and SMS campaigns are crucial for engaging customers. Greg Zakowicz, Sr. E-commerce Expert at Omnisend, emphasized how email and SMS marketing remain powerful tools for engaging with customers during BFCM. He discussed the importance of crafting compelling, personalized messages that resonate with your audience. Implementing segmentation strategies, optimizing subject lines, and designing mobile-friendly emails were key points in enhancing the effectiveness of email and SMS campaigns.
Utilizing customer data to recommend complementary products can boost average order value. Molly Staats, Director of Strategic Partnerships at Lucky Orange stressed that upselling and cross-selling are invaluable tactics for increasing average order value (AOV). By strategically recommending related products or offering exclusive deals, you can entice customers to spend more. The panelists stressed the significance of understanding your customers' preferences and purchase history to tailor these recommendations effectively.
Creating anticipation through teasers, countdowns, and exclusive previews can generate excitement. Braden Larsen, Chief Operating Officer at Sparkle in Pink, emphasized that building momentum before the holiday season kicks off is essential. Starting early with teasers, exclusive offers, and sneak peeks can generate excitement and anticipation among your customer base. By strategically planning and automating your campaigns, you can ensure a seamless transition into the BFCM rush.
Crafting unique offers that go beyond discounts can capture customer attention.
Josh Ma, VP of Growth Strategy at Mutesix, discussed the art of crafting irresistible offers. While discounts play a role, it's equally crucial to create value-driven offers that resonate with your target audience. Offering exclusive experiences, freebies, or bundles can set your brand apart and drive conversions.
In the world of e-commerce, the holiday season is a make-or-break time, and leveraging the right strategies is paramount to success. The Pantastic webinar, "Win Big During BFCM with Automated Campaigns & Offers," shed light on the importance of automation, email & SMS marketing, and upsell/cross-sell strategies, as shared by the webinar speakers. By implementing these insights, businesses of all sizes can make the most of the holiday season, increase AOV, and ultimately win big during BFCM.
As you gear up for the upcoming holiday rush, remember that success lies in planning, automation, and delivering value to your customers. With the expert advice shared in this webinar, you're well-equipped to thrive during the festive season and beyond.
For further guidance and in-depth strategies, feel free to explore the Pantastic blog for more valuable insights and resources.