Pantastic Raises $18M and Expands Product Offering with Key Acquisitions

We're excited to announce that Pantastic has raised $18M in equity and debt financing  and acquired two post-purchase tools:

  • Uporder, a Canada-based provider of transactional email templates for Shopify
  • CartHook Post Purchase Offers, an application that provides one-click post-purchase offers for Shopify checkouts

With these new additions, we expect to further accelerate commercial growth and product development, building out tools and service offerings in 2022 and beyond.

“It has been a phenomenal year for Pantastic on multiple fronts, from partner and consumer e-commerce growth to product portfolio expansion and additional financing,'' said Pantastic Cofounder and CEO Scott Rafer. “Indie brands continue to grow at a rapid rate, and Pantastic will continue to provide them with post-purchase solutions that give them more leverage to grow their online businesses.” 

The equity financing was led by B Capital Group, a top-tier multi-stage global investment firm. Also participating in the funding round was Commerce Ventures, a leading investor in e-commerce. Legendary tech investor and Chairman of B Capital Group Howard Morgan will also be joining the Pantastic board of directors.

“With customer acquisition costs growing 60% since 2015, it’s easier than ever to start an e-commerce business and harder than ever to scale,” said Rafer. “It’s critical for independent brands to achieve sustainable growth, and that starts with retaining existing customers and driving repeat purchases. Since the initial meetings with the UpOrder and CartHook teams, we were impressed with what they had achieved and felt their Shopify post-purchase customer care capabilities would be a fantastic addition to the Pantastic portfolio. We are thrilled to have them as part of the Pantastic family.”

What's next for Pantastic? 

Pantastic’s mission is to give independent brands super powers by providing them with leading tools and services to take control of their e-commerce operations with the tech they need, the data they deserve, and the exposure they crave in today’s competitive environment.

With our new funding, we'll continue to deliver on that vision by: 

  • Delivering great service to all customers across our product portfolio.
  • Expanding our product portfolio with more strategic acquisitions and investing in product development.
  • Hiring a world-class team that's passionate about helping e-commerce brands grow. If that's you, explore open jobs here.

We're so excited about this milestone for Pantastic but even more so for our customers. Looking forward to the next step in our journey! 

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