Are top Shopify brands seeing great results from delivering one click post-purchase offers to their customers? The answer is yes!
If you're ready to launch a post-purchase strategy that offers relevant upsells after the checkout and before the thank you page, start with a winning game plan. To see a 15% conversion rate on your offers (the average conversion rate for stores using CartHook Post Purchase Offers) take stock of your offer funnels to make sure they perform like winners.
If you've adopted a post-purchase strategy, great work! Are you seeing a 15% conversion on offers? If not, a few simple tweaks to your funnels should unlock new revenue.
Take stock of your current offers. 80% of customers want personalized offers, so make sure you present upsells that make sense. Post-purchase upsells take advantage of key data: what the customer just purchased.
"Personalization is a must," says CartHook CEO Emily Foreman. "Customers expect hyper-relevant recommendations and offers. If you target your upsell, you'll serve your customers and lock in customer loyalty."
If someone just bought a snowboard, don't offer a basketball. If your customer just bought a few dollars worth of coffee, don't offer a $500 espresso machine. (Try a bag for the snowboard and filters for the coffee!) When you upsell wisely, you increase your AOV and improve the customer's experience.
Are you shying away from displaying too many offers for fear of annoying your customers? Don't sweat it! Post-purchase offers are displayed after they check out, when customers are feeling most euphoric and positive about your brand. Since they're displayed after the checkout event, post-purchase upsells won't impact checkout conversion rates. Plus, customers will only see a maximum of two post-purchase offers.
Sometimes, the best strategy is to keep it simple! One of the top performing upsells is simply offering more of the same! Many store owners thriving with Post Purchase Offers see the highest success rates offering customers an additional item of what they just purchased.
If your customer just purchased a lip balm, offer a second at a discount!
Are you offering a discount? On the post-purchase end, we recommend offering a discount (even if you're a store that doesn't typically offer discounts). Position the post-purchase upsell as a super limited, one-time offer that's only available to your customers.
If it's hard to stomach offering a discount, look at your margins and customer acquisition costs. We bet you'll increase volume and save money by offering a slightly discounted offer. Also consider that a higher cost item might need a higher discount. Our tip: If you have the margins, discounts could be worth the long-term investment.
With CartHook Post Purchase Offers you can offer customers up to two post-purchase offers. Consider displaying a downsell (a lower priced item) as the second offer. If your customer accepts the first offer, we recommend showing them a second one-click offer!
With CartHook Post Purchase Offers, you can set an unlimited number of funnels and manage their priority. A higher priority funnel will take priority over lower ones when it comes to what your customers see. For example, if a customer has several items in their cart that meet the display criteria of multiple funnels, they'll see the funnel you've set as the highest priority.
If your store sells higher price merchandise, don't be afraid to offer them to your customers post-purchase. You may see lower conversion rates, but you might also see a big boost to your AOV. (CartHook offers a 14-day free trial, so you can test lots of funnels and see what works!)
ExoGun's found success offering their percussive therapy device as an upsell. Though their device sells at a higher price point ($599), many customers accept their post-purchase offer when presented with a 10% discount.
"CartHook is a great Shopify App that helped us increase our AOV by incentivizing customers to buy more post-purchase," says a rep from ExoGun. "The set-up is extremely quick and simple, and it also provides a seamless experience to the shopper. Post-purchase upsell has never been easier!"
Use your CartHook analytics dashboard to see how your funnels are performing. Make small adjustments to test variables like:
If you fully optimized your funnels and are still not seeing conversions, double check these items:
Try CartHook's free 14-day trial and build funnels that are peak performers. Curious about pricing? Start with our most popular Growth plan, which usually delivers 100x the ROI.