5 Cross-Sell Strategies to Refresh Your Conversion Path

5 Cross-Selling Strategies to Refresh Your Conversion Path and Boost Shopify Revenue

Want to increase sales revenue, boost your average order value (AOV) and increase customer lifetime value (LTV)? Try implementing cross-selling strategies to suggest more product recommendations and smart cross-sells throughout the buying process.

Because customer acquisition costs have been on the rise, Shopify merchants are relying on cross-selling Shopify apps to find smart ways to boost their customer’s average order value — even if it’s just suggesting one or two more product suggestions.

At CartHook, we believe in the power of the post-purchase upsell offer. This special type of cross-selling places a one-click offer immediately after checkout that the customer can either accept or decline — without risk of cart abandonment! The app has a 15% acceptance rate for post-purchase offers and can boost revenue by 10%. 

If you’re a Shopify merchant suffering from low AOV and need to find new ways to cross-sell more products, then continue reading to learn our top 5 cross-selling strategies to boost your Shopify revenue.

How much revenue does cross-selling bring in for ecommerce stores?

Getting your customers to purchase just one or two additional items can have a significantly positive impact on your bottom line — without much effort. 

Did you know that many ecommerce brands attribute anywhere from 10% to 30% of their sales from just cross-selling extra items either before or after checkout? 

Currently, around 35% of Amazon’s sales are produced through cross-selling other items by implementing tactics such as the “Frequently bought together” product bundles and product recommendations at the bottom of each of their product pages.

Cross-selling doesn’t just boost AOV — it also increases customer satisfaction and enhances the customer journey, which makes them come back for repeat purchases.

Cross-selling and customer retention

Cross-selling also becomes easier once your existing customers become repeat buyers. On average, your repeat buyers will spend 67% more on their orders than first-time buyers, which is because they’re more receptive to cross-selling techniques than initial buyers.

What are examples of the 5 best Shopify cross-selling strategies I can try?

Part of the joy of shopping is discovering new products customers have never seen before. Even though a customer may have the intent to buy a particular product when visiting your store, through cross-selling you can get your customer to add more exciting items to their shopping carts — and they’re happy to do it!

Follow these cross-selling techniques to recommend thoughtfully crafted product upsells for increased customer lifetime value (LTV) and average order value (AOV).

1. Create product bundles of the same product (the 3-pack and 5-pack)

Not every product will make sense to bundle, such as big-ticket expensive items. However, when it comes to everyday wearables such as t-shirts or consumables, you absolutely should be creating multi-pack bundles.

For example, look at your sales and inventory data to see which products are typically bought in bulk or in multiples and then create bundles of those products.

Give your customers a few options such as a 3-pack, or a 5-pack. Certain products may even warrant a 10-pack or 12-pack bundle if it makes sense based on their purchase data.

2. Create a “one-click upsell” pop-up immediately after purchase

The one-click upsell funnel is just one (or two) product recommendations that are shown immediately after your customer has placed their order on your Shopify store, but right before they have reached their final order confirmation page. It’s also known as a post-purchase upsell.

With the one-click upsell, you can suggest a recommended product that your customer can accept or decline with just a click. For example “Add this eyelash applicator for just $7.00.?” 

If the customer accepts the offer, then you can show them another recommended cross-sell. CartHook allows for up to two post-purchase upsell funnels.

The best part is, because the upsell offer is placed after the customer has completed their order, it has zero risk of cart abandonment.

When the customer accepts the offer, those items will automatically be charged and applied to their final cart. If they decline, they will be brought to their final order confirmation “thank you” page.

3. Product recommendations and cross-sells through transactional emails

Did you know that cross-selling can take place off of your Shopify website? The most common places are in promotional emails, but have you considered cross-selling using transactional emails?

Transactional emails, sometimes referred to as post-purchase emails, can include order confirmations and shipping confirmation emails. 

Compared to standard promotional email, which has an open rate of 21%, transactional emails receive an open rate drastically higher, around 80%. This is due to customers double-checking their orders and looking out for their package’s arrival time.

Because these post-purchase emails get opened so much more often, they are the prime spots to include product recommendations as another cross-selling opportunity.

The next time you’re sending a transactional email following a purchase, be sure to add product recommendations using the UpOrder app.

UpOrder is a Shopify app that makes it simple to redesign your transactional email templates and include personalized product recommendations to boost email sales revenue by 14%  and improve customer retention.

4. Create new product categories and accessories to boost average order values (AOV)

According to an earlier conversation with Jason Wong, an ecommerce brand strategist, one of the problems Shopify stores face is having a limited product range, which causes a low average order value (AOV).

Cross-selling more products can be a challenge if your current product lineup is limited. To offset this, consider creating more products that can be suggested as product cross-sells in your store.

If you’re unsure of where to start creating new product categories, look to your existing products and then think of supplemental products or accessories that might pair well with those items.

5. A/B test and promote free or inexpensive samples of new products

Using CartHook, you can offer up to two different product recommendations as cross-selling opportunities after checkout, and, A/B test the results to see which offers were the most effective.

One tactic you can try for cross-selling is recommending new product samples for a low cost as a post-purchase offer. Because the perceived value is high and the price can be low, many customers will accept the offer. 

Then, for your second offer, you can experiment by suggesting a more expensive item — and then monitor the analytics to test your results.

We can’t say for sure what will be the best strategy for your store or your products. But thankfully to CartHook’s analytics dashboard, the data you’ll gather can give you insights to analyze your upsell funnel’s conversion rates — so you’ll see exactly which product offers had the highest acceptance rates, and which ones didn’t.

Try CartHook today for free and begin cross-selling more items on your Shopify store

CartHook is a Shopify app that creates one-click post-purchase offers after the checkout page.

Using CartHook, you can build and create one-click upsells that will boost your AOV by 10%! Shopify Merchants who use CartHook have seen a 15% acceptance rate for their post-purchase upsell offers.

Download your free trial of CartHook today and get your first upsell funnel up and running today. 

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