Event recap: The BFCM Playbook (how to drive traffic, convert visitors and increase AOV for BFCM)

How often do you step back and take an objective look at your customer's journey? Is the purchase experience smooth enough to keep you coming back? 

Perfecting the journey is essential to increasing customer loyalty. A better experience = better sales. 

A seamless experience is crucial during ecommerce events like Black Friday Cyber Monday. Last year, U.S. shoppers made history by spending $10.8 billion on Cyber Monday—a 15.1% increase from 2019. 

Make sure you're delivering an end-to-end purchasing journey that drives sales, converts visitors, and increases AOV this holiday season.

The Black Friday & Cyber Monday playbook event recap

CartHook CEO, Emily Foreman, chatted with our friends at Wavebreak and The Good to break down how Shopify brands should prepare and strategize for a record-setting BFCM. Watch the replay below. 

Dylan Kelley, Founder & CEO of Wavebreak shares the do's and don'ts of email marketing (with amazing examples from top brands like Eddie Bauer and Ballsy.

Wondering how to prioritize your time (and achieve the biggest impact)? Jon MacDonald, Founder of The Good, shares small optimizations that can have a huge impact on ROI. Don't miss his Black Friday & Cyber Monday optimization guide

Once you dial in your email strategy to drive traffic and optimize your store to move customers through the funnel—what's the plan for boosting AOV? Watch here as Emily explains how CartHook's easy-to-implement post-purchase upsells can increase your store's total revenue by 10%—or more!

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