4 Reasons Why You Should Include Invoices in Your Order Confirmation Emails

What makes shoppers come back for more? When running an online store, it’s the level of customer experience.

Every contact point throughout your shopper’s journey helps build a certain impression of you.

Since order confirmation emails and invoices are typically your last contact point with your customers, they are also your last chances to leave an impression.

When talking about invoices, most people think of taxes and bookkeeping. Those are good reasons to invoice, but there are plenty more.

Here are four more reasons why you should be including invoices in your Shopify order confirmation emails:

1. Sell across borders

In the case of international sales, it’s necessary to invoice customers properly in many countries worldwide - for both B2B and B2C sales.

If you're selling wholesale, you have to invoice every customer, everywhere. In most European countries, Canada, Australia, Latin America and some Asian countries, it is necessary to issue an invoice even for B2C orders. The laws differ a lot.

If you don’t want to mess with tax authorities, it’s time to take invoicing seriously.

Take a look at the map below and find out where it’s best not to forget an invoice:


Tax and accounting legislation differs from one country to another. To make sure your invoices are compliant, you should know what details to include in each country. Invoicing apps like Sufio make sure all your invoices are fully compliant.

2. Be professional

An invoice is not only an accounting necessity. Sending out official, compliant invoices is also a sign that your business is legitimate and reliable.

Keep in mind that when it comes to invoices, one is always better than none. That is even if your customers don’t specifically require it.

You can never go wrong with a professional and well-designed invoice. Aside from legality, you're building trust with your shoppers - which is priceless.

As you can see in the picture below, it does matter what your invoice looks like. Aside from the appearance itself, it is important that your invoice layout is easily legible and practical for your customer to navigate in.

A regular invoice contrasted with a custom, professionally designed invoice.

While everything on the left-side invoice merges together, the invoice on the right is designed to direct the eyes to all the important information, which makes it a lot neater and easier to read.

To make things more practical, add a link to the invoice to your order confirmation emails so your customers can view or download their invoices from anywhere, anytime.

3. Build credibility

Let’s be honest. Sending out black and white invoices with poor design and typography doesn’t do much for your brand.

Most business owners still don't care about what their invoices look like - but there’s no reason for you to follow suit. If you want to stand out, match your invoice with your brand.

Matching your invoice with your colors, fonts and logo will have a positive effect on your brand identity.

A branded invoice template designed by Sufio.

Raaka's custom invoice matches their overall branding. Just like its brand design, its invoice design is sleek, geometric and uses blocks of intense color that gently interfere with classic black and white.

Raaka doesn't leave anything to chance. Consistent design elements are present in all brand elements.

4. Keep your customers engaged

The relationship between you and your customer doesn’t stop at the checkout. Even after your customers complete their purchase, it is important that you keep in touch with them and make them feel cared about.

There are plenty of ways to do it, from discount vouchers and special offers to good-looking order confirmation emails and invoices.

UpOrder has come together with Sufio to make your order confirmation emails even more awesome. Add beautifully designed Sufio invoices as links to your order confirmations just with a couple of clicks.

When customizing an email template in UpOrder, you can drag and drop a widget for Sufio's Download PDF invoice button into the template. This will allow customers to download or print the invoice for their order.

See how the invoices for your Shopify store could look.

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