Shopify currently has 16+ different email notifications available for Shopify store owners to notify their customers of important details.
Also known as transactional emails, these messages are automatically sent to your customer following a pre-determined action, such as activating an account, resetting their password, or completing an online order. The messages are legally required to be sent.
Transactional emails also have a superpower when it comes to email marketing—they’re opened 4-5 times more often than standard emails, which only have a 20%-25% open rate.
They also don’t require an opt-in, which is why leveraging the value of these emails is so important.
Because transactional emails already have a naturally high open rate, why not optimize them to improve brand recognition, retain customers, and boost sales figures?
In this article, we’ll explain the 16 most impactful Shopify email notification templates, which include transactional and post purchase emails.
We’ll also talk about when to use them to offer your customers a great experience that will make them want to come back for repeat purchases.
There are 16+ automated transactional emails Shopify store owners can send to their customers (though they should be already).
Are you making the most out of them to improve customer loyalty and retention?
These email notifications are automatically sent after your customer performs a predetermined action, usually related to completing their order.
After your customer’s order has gone through, you’ll want to keep them updated and informed of their order’s status until it has been successfully delivered.
Since these emails have such high open rates, make sure to include your Shopify store’s custom branding to improve brand recognition and build a relationship with your customers.
By branding your transactional emails, you’ll create additional sales opportunities with personalized discounts, highlighting new promotions, and offering product recommendations to get your customers coming back to buy more.
Customers count on receiving an order confirmation to make sure their order went through successfully and to see when their package will arrive.
Order confirmation details should include:
Using UpOrder, you can edit your order confirmation templates to include your store’s logo, add custom colors, use different stylings, and add custom messaging for more personalized order confirmation notifications.
Sometimes your customer will decide to edit their order, usually after opening the order confirmation email.
Perhaps they ordered the wrong product, or not enough, and need to update their order.
Sending your customer an “order updated” email is legally required and just a nice way to confirm their order change and to update the price and shipping arrival information.
When your customer is signed into their store account, adds items to their shopping cart, and leaves the store before completing the whole checkout process, this is considered an abandoned checkout.
Usually, people abandon their checkout because of high prices. To get your customer to go back to their cart to complete their purchase, you can send them an “abandoned checkout” email that says something like “It looks like you forgot something!”
Consider using a limited-use discount code to encourage your customer to complete their order.
Since installing UpOrder, Nudestix has seen an 84% improvement in the conversion rate of their abandoned checkout emails.
If you’re selling your Shopify store items in person, you can implement the POS and mobile receipt notifications to automatically text or email a receipt to your customer.
Some Shopify store owners run an online store in parallel to their physical store. This means they'll sometimes deliver the items themselves, or give customers the option to pick up the item from their store.
The “out for delivery” email is certainly one of the most exciting email notifications for customers—it tells your customer their package is arriving today.
After the delivery person has delivered the package, an automated “Delivered” email will notify the customer that their package has been successfully delivered.
If your delivery person wasn’t able to make the delivery, an automated message can be sent to the customer informing them “we’re sorry we missed you!”
Make sure to inform the customer that their package will have another delivery attempt the next day and, if necessary, include a contact button so your customer can reach you.
If your customer is picking up their order at a physical store, you can send them a “ready for pickup” email informing them their order is now ready to be picked up at your store’s location.
Most Shopify store owners run online-only stores and depend on shipping carriers to deliver their packages across the country or world.
These are required emails that let the customer know that their package is on the way.
After your customer’s order has been processed and fulfilled, a shipping confirmation email will be sent to notify them that “your package is on its way!”
Shipping confirmation emails have the highest open rates because people are excited to see when their items will be delivered.
Make sure to include a trackable link that redirects them to their package’s shipping carrier status page.
A shipping update email can be sent to notify your customer of recent changes in their package’s delivery status — such as delayed shipping times or changes by their shipping carrier.
Once the shipping carrier has updated their delivery status to “out for delivery,” the customer will receive an email informing them their package will arrive today.
The “shipment out for delivery” email will be triggered by changes made in the shipping carrier’s delivery status.
Once the shipping carrier has marked their package’s status as delivered, the “shipment delivered” email will be automatically sent.
The following notifications are automatically sent to help the customer with their online account.
When a new customer signs up to become a member of your online store, an automated “customer account invite” email will be sent to confirm their email address.
An activation link is emailed to your customer for them to click on to activate their account.
This is done to provide extra security and confirm this person purposely meant to become an online store member, and that somebody else didn’t use their email address to sign them up.
After the customer has confirmed their new account, they’ll receive an automated “customer account welcome” email onboarding and welcoming them to your Shopify store.
This customer account welcome email should have a clickable button to allow them to log in to your store.
You can also include links to your social media, blog, or add a limited-use promo code to thank them for signing up.
If your store member forgot their password, an automated “customer account password” can be sent to allow them to set a new password.
The contact customer notification is a transactional email that can be automatically sent to customers once they contact support about an issue related to their order.
However, there are many more instances where you’ll want a chance to send your customer a personalized, branded email regarding their order or another specific issue.
Using the contact customer email template can let you send a custom message to your customer while retaining your email’s branded styling and look.
Don’t settle for boring Shopify email notifications to communicate important updates to your customers.
Use UpOrder to customize your emails to reflect your store’s branding and unique style.
UpOrder is a Shopify app that creates powerful transactional and post purchase emails to enhance customer retention, improve brand recognition, and increase sales by 15%.
See for yourself how UpOrder helped LeatherUp drive repeat purchases and grow its brand.
Get started with a free trial for 30 days and see for yourself how it can generate more revenue for your store.